Join entrepreneurship professor and serial entrepreneur Dr. Greg Watson as he reveals why chasing the right customers—not just more customers—is the game-changing strategy that separates thriving startups from those that burn through cash and fail. In this power-packed episode of The Hustle Show, you'll discover the counterintuitive approach to early-stage customer acquisition that builds sustainable businesses, plus actionable frameworks for identifying and attracting your ideal customers who will actually fuel your growth. Walk away with the clarity and confidence to stop wasting resources on the wrong prospects and start building a customer base that becomes your biggest competitive advantage.
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