Join entrepreneurship professor and serial entrepreneur Dr. Greg Watson as he tackles one of the most critical yet overlooked questions in business: identifying who will actually pay for your product or service. In this eye-opening episode of The Hustle Show, you’ll discover practical frameworks for distinguishing between users and buyers, learn from real-world case studies of companies that cracked this code, and walk away with actionable strategies to validate your paying customer before you invest precious time and resources. Whether you’re launching your first venture or pivoting an existing business, this episode delivers the clarity and confidence you need to build a sustainable revenue model from day one.
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