Join entrepreneurship professor and serial entrepreneur Dr. Greg Watson as he reveals how to build a business that actually aligns with your personal values and lifestyle goals, rather than forcing yourself into someone else's definition of success. In this eye-opening episode, you'll discover practical frameworks for identifying your ideal entrepreneurial path, learn how to avoid the common trap of chasing trends that don't fit your life, and get actionable strategies for creating sustainable hustle that energizes rather than exhausts you. Whether you're just starting out or pivoting your existing venture, this episode will help you design an entrepreneurial journey that feels authentic, fulfilling, and genuinely sustainable.
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